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Investor sentiment

2025 Wealth Industry Survey: The eve of disruption

March 24, 2025 - 5 min read

After a year in which the balance of political power was upended by elections in Japan, the EU, the UK, the US, France, Germany, India, Italy and South Korea, wealth managers rank geopolitical conflict as the number-one economic risk in the next 12 months. 

But along with wide-scale political change, wealth managers are faced with economic uncertainty, rapid technological advancements and a wave of industry consolidation, making disruption a genuine concern in 2025.   

Increased client demand for broader services and access to more sophisticated investments raise the stakes even further. And while wealth managers position for potential tectonic shifts in their business in the long term, firms will still need to achieve aggressive short-term goals for AUM growth.

High expectations for AUM growth in 2025

The growth engine has run strong for wealth managers over the past five years as assets under management grew by 20% globally. As a result, the advisory industry was responsible for the stewardship of an estimated $159 trillion globally in 2024. Assets are estimated to grow another 10% by the end of the decade to reach $178 trillion in 2029.1
 

Top 10 Wealth Management Markets Globally
Bar chart showing the top 10 Wealth Management markets globally. The US was the highest at $92,533.01.

Source: Statista


Results from the 2025 Natixis Wealth Industry Survey –which included 520 investment professionals running investment platforms and managing assets at leading wealth managers in 20 countries—suggest the drive for growth is even greater this year as firms project average AUM growth of 13.7% in 2025 alone. 

Markets may help, as they have in 2023 and 2024, but wealth managers know delivering on growth expectations will also hinge on their ability to win new clients with enhanced service offerings, and retain them by meeting their return expectations. 

Technology will play a critical role in this arena – especially as rapid development of generative artificial intelligence (AI) provides new efficiencies. In fact, 77% of wealth managers think AI will allow their firm to integrate a wider range of services for clients. But tech can be a double-edged sword, as 52% also worry that AI is helping to make robo-advice a meaningful competitive threat.

At the same time, wealth managers need to consider how geopolitical turbulence and persistent inflation will play out in the macro environment. As much as 73% say they are optimistic about their market prospects in 2025, yet 61% are also worried about prospects for stagflation in Europe.

The pressure is real, and it’s clearly reflected in the outlook these analysts hold for their businesses, the markets and investment strategy in 2025:

 

Wealth Management Industry Outlook
Overall, 56% of wealth managers say their top growth factor is expanding their service offering. Growing the client base is another critical concern, and 48% say tapping new client segments will be important to ensuring growth. Providing greater access to private assets is also important to their success (48%). As is integrating a broader array of products including active ETFs, thematic investments, and model portfolios.
 

Wealth Management Market & Macro Outlook
Geopolitics and inflation dominate economic concerns for wealth managers with new geopolitical conflicts topping the list of threats in 2025. With prices remaining stubbornly high, 74% worry that Trump policies will reignite inflation. Most forecast only moderate interest rate cuts ahead. More than half (54%) expect central bank policy around the world will also begin to diverge from the Fed.
 

Wealth Management Investment Strategy
Given this environment, it’s no surprise that market volatility ranks as their top portfolio risk for 2025. More than two-thirds say uncertain markets call for active management, and 63% think markets will favor active investments this year. Private markets continue to factor into portfolio plans with private equity, private debt, infrastructure and real estate now accounting for 77% of all alternative allocations globally.  

 

When it comes down to it, wealth managers recognize that they are surrounded by potential disruptions. With strategies in place for the business, for the market, and most importantly, client portfolios, they also recognize that execution will determine if they can live up to the AUM growth goals they need to hit in 2025. Success starts by ensuring they are positioned to address the key business challenges facing wealth managers.

Who participated in the survey

The 2025 Natixis Investment Managers Wealth Industry Survey was conducted in December 2024 and January 2025 and included 520 individuals responsible for running investment platforms and managing client assets.

Firms represented in the survey included a cross section of organizations such as private banks, warehouses, independent financial advisors, wealth advisory platforms, and registered investment advisors.

Participant breakdown:
520
Respondents | 20 Countries

Regional breakdown:
50
APAC | 200 Europe | 25 LatAm | 150 N America | 75 UK

About the survey

The 2025 Natixis Investment Managers Wealth Industry Survey was conducted in December 2024 and January 2025 and included 520 individuals in 20 countries throughout North America, Latin America, the United Kingdom, Continental Europe, Asia and the Middle East.

Disclosure

1 Wealth Management - Worldwide. (n.d.). Retrieved February 24, 2025, from https://statista.com

The views and opinions expressed may change based on market and other conditions. This material is provided for informational purposes only and should not be construed as investment advice. There can be no assurance that developments will transpire as forecasted. 

Actual results may vary.

All investing involves risk, including the risk of loss. No investment strategy or risk management technique can guarantee return or eliminate risk in all market environments. Investment risk exists with equity, fixed income, and alternative investments. There is no assurance that any investment will meet its performance objectives or that losses will be avoided.

Natixis Distribution, LLC is a limited purpose broker-dealer and the distributor of various registered investment companies for which advisory services are provided by affiliates of Natixis Investment Managers.

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