2024 Institutional Outlook

Macro Outlook ’24: Geopolitics tops risk of slower consumer spending. Recession in the cards for many.

In an environment marked by geopolitical uncertainty, institutions put bad actors (49%) as their top economic threat. After seeing how the early stages of the Russian invasion of Ukraine drove big price spikes for energy and food in 2022, institutions have good reason for concern as the geopolitical landscape is looking less stable going into 2024.

China looms large in the picture, as 64% believe its geopolitical ambitions will split the global economy into two spheres of influence. Those same ambitions diminish China’s investment appeal for 73% of institutions.

More than seven in ten (73%) think the fragmentation between the BRICs and West will continue and they worry about the growing alliance between Russia, North Korea, and Iran, which 70% believe will lead to greater economic instability. Few expect tensions to decline in 2024, particularly when 76% say the outcome of Russian elections won’t change the status quo.

After two years of war in Ukraine, few institutions see the end in sight as 80% believe the war will grind on during 2024.

Despite the geopolitical uncertainties, institutional investors are equally concerned about slowing consumer spending (48%), which had been essential to the post-pandemic recovery.

Interest rate policy is another worry, as rate hikes have been an effective tool for policymakers in efforts to lower inflation. However, the question of when the cycle of increases should stop and when cuts should begin still lingers. As a result, a central bank policy error (42%) ranks number-three on their list of concerns.

China also looms large on the economic front as institutions worry about both the Chinese economy (30%) and China relations (28%).

US election poses market challenges

The political picture is further clouded by prospects of another controversial US election season as 72% of institutions worldwide, and 79% in North America, think a messy US campaign will lead to increased market volatility. Another 59% believe any skepticism over election results will also have a negative impact on the markets.

The stakes are high as 54% of institutions globally and 64% in North America believe the 2024 US election is more relevant to global markets than in previous years. Considering the potential outcomes, less than half (45%) of institutions globally believe a split US Congress will be good for markets. Closer to home, 64% of those in North America see it as a win for markets.

When it comes down to it, 52% of institutional investors believe election results are just noise for the markets. But the bitter partisanship coming out of Washington is concerning for many.

In fact, 71% report that the US partisan divide will have a negative effect on global markets. In one prime example, 54% of institutional investors say that political dysfunction in the US and elsewhere has them increasingly worried about a default on public debt.

Half see threat of recession looming in ’24

As a result of these mounting concerns, 51% of institutions say recession is inevitable, a sentiment that runs strongest in North America (62%) and the UK (67%). Those who anticipate a recession are split as to when it will happen: 39% project a downturn in the first half of 2024, while 42% project recession in the second half. Another one in five share a forecast that doesn’t call for recession until 2025 or beyond.

When asked how bad it may be, nearly three-quarters of those expecting recession warn the downturn will be painful or very painful. One-quarter are more optimistic, saying that the effects of recession will be barely noticeable.

Even though more than half expect recession, institutional sentiment is sending off mixed signals. Not only do 60% project a soft landing as a most likely outcome, but the number of institutions who say they don’t anticipate a recession has increased from 15% in 2023 to 37% in 2024.

Even as a growing number of institutional investors are backing off recession worries, slowing growth could present another problem as 64% of institutions anticipate that the number of corporate defaults will increase in 2024.

Despite all the talk of recession in the past two years, few (8%) think their portfolios are 100% recession-proof right now, but close to nine out of ten have some protection built in (44%) or say that their portfolio is balanced for a range of outcomes (45%).

Inflation pain continues to moderate

Inflation and interest rates will continue to hold outsized influence over institutional views on the economy. But while 40% see inflation remaining at elevated levels, 40% see further reductions in the cards for 2024.

It’s likely two key factors contribute to this perspective: Housing has been a key inflation driver, but with mortgage rates climbing higher, 46% of those surveyed believe real estate prices will decline in the year ahead. Similarly, the post-Covid employment boom has given workers higher wages and more cash to spend, which helped push prices higher. Now as many contemplate the likelihood of recession in 2024, 62% of institutions globally and 70% in the UK project that unemployment will climb in 2024.

Consensus calls for technology to outperform; recession and interest rate concerns are seen on additional sector calls for 2024.

Technology drove stock market performance in 2023 as an improving economy encouraged investors to pile into the sector: to tap into the growth potential provided by an artificial intelligence boom, and reap profits from the budget cuts firms made during a disappointing 2022. With 52% calling for the sector to outperform in 2023, it’s clear many expect the tech winning streak to continue.

With tensions mounting in the Middle East and the Russian invasion of Ukraine about to enter a third year, institutions are anticipating energy prices will increase again, leading the sector to outperform. But what’s good for this sector isn’t usually good for consumers, and almost two-thirds (66%) of those surveyed believe energy prices will be painful in 2024.

Another 48% call for healthcare to outperform. The thinking may be that consumers may be willing to hold off on a new car purchase if things get bad, but they can’t wait on doctor’s visits and prescription refills.

Other sector calls demonstrate just how deep recession concerns may be running with 40% looking for consumer staples to outperform the market. Even in harder economic times, consumers still need to put food on the table and buy essentials like toothpaste, toilet paper and alcohol should things get really tough. Conversely, consumer discretionary comes in last with only 17% calling on the sector to outperform the market.

Market outlook: Bulls may be hiding in plain sight

The uncertainty of the economic picture factors heavily in institutional investors’ market outlook for 2024. Almost six in ten (59%) are projecting higher levels of volatility for equity markets, while 39% see a similar uptick for bonds.

Overall, market projections for 2024 show institutional investors are bullish on just three asset classes:

• With interest rate hikes appearing to have leveled off, almost seven in ten (69%) and 74% of those in EMEA are bullish on prospects for the bond market in 2024.
• Private assets continue to hold their luster for institutions as 64% are bullish on private equity.
• The luster also shines on private debt, where 60% are bullish.

The view on equities is less clear. Just over half (54%) say they are bearish on the prospects for stocks in 2024, but that still leaves 46% who are bullish. As it stands now, 72% are concerned that valuations do not reflect company fundamentals. But 80% of those surveyed and 91% in North America believe that 2024 is a year in which markets will recognize that valuations matter.

Rising interest rates and continued work-from-home policies factor into institutional views on real estate in 2024 with 67% saying they are bearish on residential; 69% hold the same view on non-traditional real estate as do 80% when it comes to commercial real estate.

Overall, institutions say they are most bearish on bitcoin (83%). And even as many were surprised that bitcoin bested gold with a 93% return in 2023, most call for gold (78%) to outperform bitcoin (22%) in 2024.

Rates and inflation trade places atop portfolio risks

After two years of record inflation, many countries are seeing rising prices moderate, thanks in large part to the efforts of central banks to cool markets through interest rate hikes. Now institutional investors are seeing the downside to hikes. Worried that a mistimed central bank tightening could be a catalyst for recession, institutions rank interest rates (63%) as their number-one portfolio risk for 2024.

Despite seeing inflation decelerate this year, it remains elevated above the pre-pandemic norm, leaving many to wonder how long it may take for inflation to reach central bank targets. Questions about how long it will take to affect investment strategy have 61% ranking it as a key portfolio risk.

Volatility also factors in as a key risk for 45% of institutions. It’s likely this is a direct reflection of the uncertainty many institutions feel about the year ahead. Even after they’ve been given a break from last year’s high levels of volatility, institutional teams see uncertainty around growth, uncertainty in geopolitics, and uncertainty in how (and when) rates could impact markets. The upshot of uncertainty can often be volatility.

Further down the list, institutions are worried about valuations (34%) which are nearing all-time highs, and after seeing the impact of rising rates on certain private banks in the US and Europe in Q1 of 2023, 25% cite liquidity as a key portfolio risk.

Given all these factors, 56% of institutions say they are actively de-risking their portfolios, although planned allocation shifts indicate that they will do most of the work with tactical shifts within asset classes, rather than any wholesale change in strategy.

Investment strategy: Institutions look to active management to generate performance

Macro and market concerns present a challenging picture for investors in 2024, but the portfolio is where it all comes into focus. Allocation calls for 2024 show little in the way of wholesale strategic shifts. Instead, institutional teams will rely on tactical shifts within asset classes to shore up portfolios in the face of what they think could be a challenging year.

With 54% bearish on stocks and 46% bullish, institutions may be split on how stocks will fare in 2024, but that doesn’t mean they don’t have a clear view on which equities will and won’t perform.

Overall, institutional investors are likely to be looking for opportunities outside the US, as 57% project international markets to outperform while 43% believe the US will come out on top. The only outliers are investors in North America, who are more likely to say the US will outperform (59%).

Allocation calls suggest that many are going to look for investments in their own backyards, with 41% in North America looking to up allocations to US equities and 57% in Asia looking to add to APAC stocks. Almost four in ten in Europe (39%) will add to European stocks, and half of those in Latin America will add to stocks from their region.

After seeing large-caps outperform in 2023, 61% see more of the same for 2024 and project that large-cap stocks will outperform small-caps (39%).

The uncertainty may create opportunities, as 59% project an uptick in market volatility for equities in 2024 and 41% call for higher levels of dispersion. As a result, institutions are calling for active management (64%) to outperform passive investments (36%) in the year ahead – a call that has served them well in 2023.

Active allocations locked in

Institutional allocations to actively managed investments appear to be locked in for the long-term. Currently two-thirds of institutional assets are allocated to active strategies, which is the same as 2022. Looking out three years, there is little variance to the plan as institutions project they will have about 66% invested in active, which looks more like a rounding error than any dramatic change.

The strategy worked well in 2023 when 67% of institutional investors report that their active investments in their portfolios outperformed their passive investments.

Beyond underperformance, many see passive investments as having a negative impact on markets:

• Almost six in ten (59%) believe that the popularity of passive investments increases systematic risk.
• Almost two-thirds (66%) worry that large flows in and out of passive investments exacerbate market volatility.
• Half of those surveyed believe that passive investments distort stock prices and relative risk/return trade-offs.

Overall, 64% of institutional investors invest in lower-fee ETFs, but many are looking to newly developed active ETFs that implement active strategies in the lower-fee packaging. Despite the relatively recent arrival of these investments on the market, 47% of institutions say that active ETFs will revolutionize the way they build portfolios.

Fixed income

Fixed income strategy in 2024 is inextricably linked to institutional investors’ two biggest portfolio risks – inflation and interest rates. While central banks have made strides in curbing inflation, prices remain elevated. Four in ten may project that inflation will moderate in 2024. The same number anticipates that inflation will hit central bank targets in 2024. However, there are still 60% who say that higher inflation remains as the new normal.

Similarly, 61% anticipate that rates will remain elevated throughout 2024. Looking at this scenario, almost the same number (62%) of institutional investors are calling for long duration bonds to outperform short duration in 2024. As a result, 61% globally, and 72% in Asia, say they are lengthening durations in their bond portfolios.

Overall, they believe rate cuts will be on the horizon in 2024, but not until well into the year. On average, 66% of institutions forecast no more than two cuts in 2024. Few (8%) anticipate any cuts will come in Q1. They are split as to how far into the year it will take for central banks to make cuts: 32% say Q2, 38% say Q3 and 21% don’t see it happening until Q4.

The biggest concern for fixed income is that slowing growth, coupled with higher rates, could lead to an increase in corporate defaults (76%).

Faced with the uncertainty, institutional plans stress quality fixed income. Overall, 83% say they will either add to (47%) or maintain (36%) allocations to sovereign debt and government bonds; this includes the 56% in the UK and 50% in EMEA that will increase investments.

Investment grade corporates will get increased attention, too, as 89% of institutions who invest in the asset class will either increase (49%) or maintain (40%) their allocations, including 59% of those in Asia and in the UK.

Even as they stress quality, institutions are willing to take on some risk and 77% will either maintain or add to high-yield positions. Another 78% will maintain or add to emerging market debt, with the big exception being those in North America where only 19% will add to their positions.

Institutional demand for green bonds remains high in 2024 as 43% will look to add to their positions, including 55% of those in the UK and 54% in Asia.

Alternative investments

Perhaps no other asset class illustrates the position institutional investors find themselves in 2024 better than alternatives. The number of institutions who plan to add to positions in alternative investments exceeds those who plan to trim in virtually every flavor except one (cryptocurrencies) and, more often than not, those adding outnumber those trimming by a two-to-one margin.

On one side of the equation, institutions see a wide range of risks. Worried about recession, 81% will maintain (51%) or add (30%) to their gold holdings. They are also more likely to add to absolute return strategies as well as options-based strategies, suggesting the need to offset potentially volatile stock and bond markets.

On the other side, they are still looking to the added return potential and predictable returns of private debt (43% to maintain, 45% to add), private equity (44% to maintain, 39% to add), and infrastructure (50% to maintain, 40% to add). Private asset investments may be playing both offense and defense in portfolios as 46% believe private assets will provide a safe haven in the event of a downturn.

Despite concerns about the impact of rising rates on real estate investment, institutions are more likely to add to their holdings (29%) than to dial back exposures (21%).

Crypto poses a whole separate range of risks

Despite big gains for bitcoin in 2023, institutions are not embracing cryptocurrency as an asset class. Even though 69% think crypto is not a legitimate investment option for institutions, 36% of those surveyed say they are currently invested in the asset class. Among that group 30% plan to trim their position in the year ahead, while just 14% say they will add to their holdings.

A lack of regulation may be keeping institutions out of crypto, as 56% say greater regulatory clarity will be a major boost to crypto prices and open the door to new investment. Similarly, more than half (52%) think central bank-issued digital currencies will benefit the global economy.

As it stands now, almost eight in ten (79%) institutions say that crypto is not an appropriate investment for most retail investors.

When it comes to crypto, 82% of institutions believe that blockchain technology is the real revolution, not the currency. And at this point, two-thirds say that blockchain is past proof of concept.

Brave in the face of a new world

Institutional sentiment shows 2024 to be a year filled with many uncertainties. Will inflation stay in check? When will central banks cut interest rates? Can consumers continue to carry the weight of the global economy on their backs? When and if the world will enter a recession? Can China get back on track? There are plenty of macro questions to consider, but they are questions that can be anticipated and accounted for in investment plans.

What speaks volumes about the mindset in 2024 is that the risk of a random event spurred by political bad actors is what rises to the top of the list of risk concerns. That’s likely because it’s the kind of risk that can’t be anticipated and factored into plans for the year ahead. And that’s the real challenge for institutional investors.